Case Study: Hear.com achieves 10x script compliance and 45% higher close rate with Gong

Hear.com Improves High Volume Sales Call Effectiveness With Gong

Hear.com, a global leader in the hearing aid industry, faced a sudden decline in sales after its U.S. team drifted away from using the critical "Why Hear.com?" competitive script. VP Sales Veit Albert turned to Gong (Gong.io call analytics) to analyze thousands of calls and discovered the team was using the script only about 80 times per week, which explained the drop in close rates.

Using Gong’s call analytics and insights, Hear.com launched a call-quality training program and reintroduced the script, driving script usage from ~80 to over 800 times per week (a 10x increase) and delivering a 45% increase in close ratio within weeks. Gong enabled the team to pinpoint the problem, measure impact, and put ongoing monitoring and training in place to sustain the gains.

Hear.com

Veit Albert

Vice President of Sales