Gong
149 Case Studies
A Gong Case Study
The customer, Google, faced the challenge of managing vast quantities of sales data across its thousands of sellers worldwide. It was difficult for leadership to evaluate performance at scale and use that data to drive actionable insights and better business decisions. To address this, Google's sales team partnered with vendor Gong to implement its Revenue AI OS platform.
Using Gong's AI-powered features like Smart Trackers and Scorecards, Google automated data collection and created a library of best-in-class sales calls. The solution resulted in a major revenue boost in one sales segment and drastically reduced onboarding times for new hires. Gong estimates that its automation gave sellers 12% of their time back each year, significantly improving the team's efficiency and effectiveness.