Case Study: HubSpot achieves faster ramp times and increased rep productivity with Gong

A Gong Case Study

Gong Lets Hubspot Sales Reps “go Back And Watch The Game Tapes”

HubSpot, the fast-growing inbound marketing, sales, and service platform, needed a scalable way to preserve its coaching culture as it expanded to thousands of reps worldwide. Facing no reliable way to track training adoption or surface coachable moments, HubSpot piloted Gong (Gong.io) to capture and analyze sales conversations with the goals of reducing new‑rep ramp time and increasing rep productivity.

Gong delivered searchable conversation analytics, call recording and coaching workflows that let reps “go back and watch the game tapes,” while also democratizing market and competitive intelligence for UX and sales leaders. As a result, Gong helped HubSpot shorten ramp time, boost rep productivity, achieve high adoption across the sales org, and surface actionable customer insights used across teams.

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