Case Study: Element451 achieves 131% ARR growth with Gong AI

Element451 accelerates sales performance, driving a 131% increase in ARR with Gong AI

Element451, an education software company, was looking to improve sales performance and reduce friction across its sales and customer success teams. To support forecasting, demo prep, technical planning, and handoffs, Element451 used Gong’s Revenue AI Operating System, integrating Gong with Zoom and HubSpot and adopting features like AI Briefer, Scorecards, call scoring, Deal Boards, and pipeline insights.

With Gong, Element451 created a consistent AI-driven process across the customer journey, standardized coaching and discovery, and improved risk visibility in the pipeline. The results included a 64% increase in demo completion, a 29% improvement in deal velocity, and a 131% increase in ARR, with shorter cycle times and better alignment across teams.

Element451

Trey Boyer

Chief Revenue Officer