Case Study: EdgePetrol, the fuel-price optimisation startup, boosts pipeline by 300% with Gong

EdgePetrol boosts their pipe feed by 300% with Gong

EdgePetrol, a London-based fuel price‑optimisation software startup, needed to create predictable revenue and maximise a highly qualified sales pipeline after rapid growth and a shift from field to inside sales. To address these challenges they adopted Gong’s Revenue Intelligence platform to gain visibility into calls, deals and rep behaviour and to standardise qualification and coaching.

Using Gong, EdgePetrol implemented data-driven coaching, call analytics and deal insights that tightened qualification, sped up ramp time and improved multi‑threading. Gong helped them increase pipeline feed by 300%, cut new‑hire ramp from 18 to 6 months (66% faster), boost close rates by ~10% (qualified-to-won moved from ~10% to >30%), shorten sales cycles, grow average deal size, save at‑risk deals, retain and expand accounts — and even identify they were underpricing their product.

EdgePetrol

Gideon Carroll

Chief Executive Officer