Case Study: Drift boosts sales productivity and deal predictability with Gong

Drift Uses Gong’s Goldmine Of Data To Increase Sales Productivity

Drift, the conversational marketing platform, was in hypergrowth and struggling with inefficiencies and redundancies across its expanding sales organization. With inconsistent pitches, time-consuming pipeline reviews, and little visibility into actual customer conversations, Drift turned to Gong — using its call intelligence and Deal Intelligence capabilities — to get a clear, data-driven view of customer interactions.

Gong recorded and analyzed sales and customer calls, surfaced searchable call snippets for product and marketing, and provided holistic deal visibility for managers. As a result, Drift saw more closed deals, increased sales productivity and predictability, faster product feedback loops, and stronger cross-department collaboration; Gong also eliminated long, unproductive pipeline review meetings and enabled consistent onboarding and coaching across teams.

Drift

Armen Zildjian

Vice President of Sales