Case Study: Culture Amp improves forecast accuracy and scales global sales training with Gong

Culture Amp cuts onboarding time from 3 weeks to on-demand training with Gong

Culture Amp, a software company, faced challenges in moving from subjective CRM and spreadsheet-based forecasting to a data-driven approach while also needing to scale training for its global sales team without overburdening its managers. To address this, they turned to the vendor Gong and its Revenue AI OS platform.

By integrating Gong's insights into their pipeline management, Culture Amp embedded clear deal stages and used AI to improve forecast accuracy. The solution provided a single source of truth for customer conversations, which replaced guesswork and manual processes. This freed up managers from repetitive coaching, cutting manual onboarding efforts and allowing teams to refocus on strategic growth initiatives. Gong helped the company achieve more reliable forecasting and scalable, on-demand training for its global workforce.

Culture Amp