Case Study: Cognism achieves org-wide visibility and higher close rates with Gong

Cognism improves org-wide visibility using Gong

Cognism, a fast-growing global sales intelligence firm, needed better visibility into frontline customer conversations to ensure reps followed approved messaging and that coaching actually moved the needle on close rates. To address this, Cognism implemented Gong’s Revenue Intelligence platform to capture and analyze sales calls and surface reality‑based insights across the organization.

Gong’s platform enabled weekly call reviews, filtered for coachable moments and priority topics (for example, identifying a new competitor mention in 22% of calls), and provided a Deal Board to spot at‑risk opportunities. With Gong, Cognism improved onboarding, coaching, deal execution, and cross‑functional alignment—accelerating messaging and product decisions, giving marketing and customer success direct access to call insights, and measurably boosting close rates and overall sales performance.

Cognism

Jonathon Ilett

Global Head of Sales