Case Study: BlueCat achieves pipeline clarity and improved deal outcomes with Gong

Bluecat Empowers Their Field Team To Understand Their Pipeline

BlueCat, the Toronto‑based Adaptive DNS company, was facing inconsistent pipeline management and inaccurate forecasts across regions — they didn’t understand the “why” behind their results. To address this, BlueCat turned to Gong and its revenue intelligence platform to capture deal conversations and surface the root causes of forecasting and pipeline issues.

Gong gave BlueCat direct visibility into customer sentiment, engagement trends, and whether the right people were involved in deals, which improved coaching, cross‑department communication, and access to product feedback. By using Gong, BlueCat strengthened pipeline management and forecasting, increased interdepartmental collaboration, and gained actionable insights to shape product and go‑to‑market decisions.

BlueCat

Jason Van Ravenswaay

Head Of Global Sales Operations