Case Study: AppsFlyer cuts meeting prep time by 50% with Gong AI

AppsFlyer cuts meeting prep time by 50% with Gong AI

AppsFlyer, a global customer success organization supporting 120 CSMs across 20 locations, needed a better way to standardize meeting prep and reduce fragmented data and knowledge gaps. The team was using Gong Revenue AI OS to address inconsistent briefing processes, improve cross-office collaboration, and help CSMs arrive better prepared for customer meetings.

With Gong, AppsFlyer deployed standardized AI Briefer templates, AI Ask Anything, and AI Tracker to streamline briefings, surface insights instantly, and monitor account health proactively. The result was a 50% reduction in meeting prep time, plus a 30% increase in demand for Gong data across other departments such as Marketing, Product, and Partnerships.

AppsFlyer

Shira Bar-Joseph

Client Services Operations Specialist