Case Study: Ambassador boosts ACV 33% and halves onboarding ramp time with Gong

Ambassador - Customer Case Study

Ambassador, the referral automation SaaS based in Royal Oak, Michigan, faced a sales challenge: their sales org is split between New Business Reps (NBRs) and Enterprise Sales Consultants, and high-performing NBRs were routinely promoted despite having only 2–3 years’ experience. That created long ramp times (4–6 months) and many reps plateauing as “middle-of-the-road” performers. Ambassador turned to Gong’s conversation intelligence platform to surface what was (and wasn’t) working on calls and accelerate seller development.

After deploying Gong, Ambassador saw measurable improvements: a 33% increase in average contract value, a 50% reduction in onboarding ramp time, higher quota attainment across the team, improved close rates, and greater ROI per rep (including a new rep reaching 140% of fully ramped quota in month two). Gong’s insights helped raise the team average and make enterprise selling more consistent and scalable.

Ambassador

Zach Taylor

Vice President Sales