Case Study: Allbound achieves 2.5× win rates and 76‑day faster sales cycles with Gong

Allbound - Customer Case Study

Allbound, a Phoenix-based channel partner SaaS company, was struggling with broken sales conversations, no visibility into calls, a 92-day sales cycle, single-digit win-rates, stalled deals, and high customer acquisition costs. Director of Sales Greg Reffner brought in Gong’s conversation intelligence platform to diagnose what was going wrong and restore a customer-centric sales approach.

Using Gong to automatically record, transcribe, and analyze calls, Allbound uncovered pricing and qualification issues, changed its pricing model, tightened discovery and demos, and instituted ongoing coaching and a “Hall of Fame” call library. As a result, Gong helped drive measurable improvements: win-rates rose 2.5x (from 9.9% to 25%), the sales cycle fell from 92 to 16 days (‑76 days), CAC dropped 40%, onboarding ramp time was cut by 58 days, forecast accuracy improved 85%, and deal-stage progression accelerated 27%.

Allbound

Greg Reffner

Director of Sales