Case Study: Intercom turns webinars into a top demand generation channel with Goldcast

Intercom scales webinars to 50+ per quarter with Goldcast

The customer service platform Intercom sought to transform its webinar program into a top-tier demand generation channel. To achieve this, they partnered with the vendor Goldcast, utilizing its AI-powered Content Lab and comprehensive event management tools to improve content creation, distribution, and audience engagement.

By implementing Goldcast's solution, Intercom dramatically scaled its webinar output from a few per quarter to over 50. The results included a significant increase in registrations, from hundreds to multiple thousands per event, and consistently high attendance rates averaging 32-35% and sometimes peaking at 60%. This transformation made webinars a top-performing channel for Intercom's demand generation team, with Goldcast enabling efficient content repurposing and instant distribution across multiple formats.

Intercom