Case Study: VIA achieves halved debtor days and a day-a-month admin saving with GoCardless

VIA - Customer Case Study

VIA, a 15‑person provider of unified communications and hosted Skype for Business, ran a subscription business with monthly invoices ranging from £20 to £15,000. Collecting payments by Bacs transfers and standing orders created an unsustainable admin burden and required constant chasing of late payers, so VIA implemented GoCardless using the GoCardless for Sage 50 Direct Debit integration.

GoCardless automated collections and reconciliations via the Sage 50 integration, delivering measurable benefits: debtor days halved to around 8–9 days, about one day a month saved in admin (including at least half a day from automatic reconciliation), 65% of customers now pay by Direct Debit, and VIA sees more predictable, positive cash flow from larger month‑end payouts. GoCardless also improved the customer payment experience and reduced time spent chasing payments.

VIA

Iain Worthington

Finance Director