Case Study: The Wow Company achieves automated billing and improved cashflow with GoCardless

The Wow Company - Customer Case Study

The Wow Company, a 35-person firm of cloud accountants and business advisers, faced nearly a decade of recurring-billing and cash-collection headaches: manual invoice edits, clients paying by standing order and constant changes to payment amounts. Seeking a Direct Debit solution (but put off by banks' bonds and guarantees), The Wow Company discovered GoCardless and quickly set up GoCardless for Xero to streamline collections.

GoCardless integrated with Xero to automate both retainer and ad-hoc payments, collecting funds within 48 hours and saving The Wow Company about four days of work each month. The result: improved cashflow, no need for a finance team to chase debts, cost savings that can be reinvested into the business, and a transformed operation that lets staff focus on higher-value client work — all thanks to GoCardless.

The Wow Company

Peter Czapp

The Wow Company