Case Study: Rock Choir cuts failed payments to 1% and slashes admin time with GoCardless

Keeping more customers on the platform and dramatically reducing the administrative burden

Rock Choir, the UK’s leading contemporary choir with over 20,000 members, faced a growing payments headache: recurring card payments were failing at around 5% each month (mainly due to card expiry and cancellation), creating a significant administrative burden as staff chased members to update details. To solve this, Rock Choir integrated GoCardless Direct Debit into their website so members could set up recurring payments quickly.

By switching to GoCardless, Rock Choir cut recurring payment failures from about 5% to roughly 1%, saved many hours of admin each month, and gained the ability to retry failed payments with a click. The result was steadier cash flow, fewer lost customers and faster capacity for growth thanks to the efficiencies delivered by GoCardless.

Rock Choir

Dave Lusher

Director