Case Study: Pure Planet achieves fast market launch and 100% Direct Debit adoption with GoCardless

Fast speed to market, seamless integration with Junifer, 100% of customers pay by Direct Debit

Pure Planet, Britain’s first app-based energy supplier offering 100% renewable electricity and carbon‑offset gas, needed a reliable, low‑friction way to collect monthly payments and launch quickly. After evaluating options, Pure Planet chose GoCardless — using GoCardless Direct Debit integrated with its Junifer billing engine — to be the sole payment method for new members.

GoCardless implemented a seamless Direct Debit integration with Junifer, getting Pure Planet live in a matter of weeks with strong support throughout. The result: 100% of customers now pay by Direct Debit, the setup added virtually no extra workload for staff, and Pure Planet achieved fast speed to market and smooth recurring payment collection thanks to GoCardless.

Pure Planet

Mark Adams

Member Services Director