GoCardless
61 Case Studies
A GoCardless Case Study
Citrus HR, a fast-growing UK cloud HR software and consultancy, was hindered by credit-card payments that caused high fees (2.5% plus a £100 monthly account fee), frequent payment failures and time-consuming admin. They turned to GoCardless to offer Direct Debit as a more reliable, lower-cost payment method.
Citrus HR integrated the GoCardless API into their billing in a single afternoon and now more than 80% of customers pay via GoCardless. The change delivered measurable impact: roughly £1,000 saved per month, two days a month reclaimed in accounting time, fewer failed payments, easier reconciliation and better reporting — all with minimal setup cost and the potential to phase out card payments entirely.
David Lester
Founder