Case Study: British Journal of Photography achieves end-to-end Direct Debit control and a frictionless checkout with GoCardless

British Journal of Photography - Customer Case Study

British Journal of Photography, a 160‑year‑old magazine with 4,000 monthly subscribers, faced a sudden need to replace its subscription management provider after Dovetail Services announced it was shutting down. The publisher needed an end‑to‑end subscription model with better visibility and control over Direct Debit and a smoother customer experience, so it selected GoCardless for Direct Debit processing, using GoCardless’ API, webhooks and GoCardless Pro custom payment pages.

MN Digital built a new subscription platform integrating GoCardless’ API and webhooks, deploying Direct Debit in just two weeks and launching a responsive, personalised checkout flow. GoCardless gave British Journal of Photography total control and improved payments visibility, a best‑in‑class checkout experience and higher retention—Direct Debit renewals run at about 90% versus ~60% for other methods—while also supporting the magazine’s international growth plans.

British Journal of Photography

Marc Hartog

Chief Executive Officer