Case Study: Bought By Many achieves scalable, low‑admin Direct Debit and faster growth with GoCardless

Bought By Many - Customer Case Study

Bought By Many, a London-based specialist insurance provider, faced a scaling challenge: their legacy in-house Direct Debit system created growing admin overhead and wouldn’t fit a planned infrastructure rebuild. With over 80% of payments collected by Direct Debit, Bought By Many needed a reliable, developer-friendly Direct Debit solution and chose GoCardless to avoid months of building and maintaining its own system.

GoCardless delivered an API-optimised Direct Debit service with pre-built SDKs, removing months of development work, almost eliminating time spent on collection emails and chasing payments, and giving operations better reporting and visibility for customers. The outcome was faster scaling, happier developers and customers, and support for international expansion (including Swedish Autogiro) — all enabled by GoCardless.

Bought By Many

Guy Farley

Chief Technology Officer