Case Study: Samsung boosts Galaxy S8 launch awareness with GNF Marketing

Samsung - Customer Case Study

The customer, Samsung, partnered with the vendor GNF Marketing to generate awareness and firsthand engagement for the launch of their new Galaxy S8 smartphone.

GNF Marketing orchestrated an experiential event in South Beach featuring a large, unfolding black box that served as a performance stage. The solution included live music, dancers, giveaways, and product demonstrations by brand ambassadors to allow direct interaction with the phone's infinity display. The experience was enhanced with vibrant art from Romero Britto, who made surprise appearances. This initiative successfully created a public spectacle, drove local media coverage, and increased traffic to Sprint stores.

Samsung