Case Study: UKRSIBBANK BNP Paribas Group boosts app downloads with GMS mobile messaging

UkrSibbank BNP Paribas Group - Customer Case Study

UkrSibbank BNP Paribas Group needed to grow its mobile app user base and increase feature awareness among existing users. The bank partnered with vendor GMS to address this challenge using targeted Viber and SMS messaging, with a particular focus on leveraging Viber Business Messages for richer promotions.

GMS implemented a campaign using precise CRM targeting to send promotional messages via Viber and SMS. Over three months, the campaign sent over 6 million messages, achieving a 14% conversion rate on Viber and a 7% rate on SMS. As a result, GMS helped UkrSibbank increase app downloads by 50% and overall app usage by 30% within that period.

UkrSibbank BNP Paribas Group

Igor Bilokon

Head of Internet Channels and Direct Marketing