Case Study: a global fast food restaurant chain achieves 30% self-service with GMS AI Chatbots

How a fast food chain with over 20,000 locations increased customer care self-service rates by 30% with AI Chatbots by GMS

GMS provided AI chatbot technology to a global fast food restaurant chain that was facing increased customer support workload and long resolution times for simple requests. The customer needed a solution to handle common inquiries efficiently and provide analytics on customer behaviour.

The solution involved implementing GMS's AI chatbots, integrated into the customer's mobile app, WhatsApp, and CRM. The deployment took ten weeks and resulted in a self-service rate increase of up to 30%, with 70% accuracy in request recognition. This improved the efficiency of the customer support teams and provided valuable performance analytics.