Case Study: Royal Caribbean boosts customer engagement with Globant's Salesforce Marketing Cloud solution

Royal Caribbean boosts email open rates to 53% with Globant

Royal Caribbean, a world leader in leisure vacations, faced the challenge of managing a high volume of online traffic from potential customers and optimizing its engagement strategy. They partnered with vendor Globant for its expertise in customer relationship management and Salesforce Marketing Cloud to address this need.

Globant implemented a solution using Royal Caribbean's API and Salesforce Automation Studio to analyze user behavior and execute targeted, automated campaigns. This approach delivered personalized messages and offers, resulting in a significant increase in engagement. Over three years, Globant helped Royal Caribbean achieve an average campaign open rate of over 53%, substantially higher than the industry average, with some initiatives seeing open rates as high as 68%.

Royal Caribbean