Case Study: DHL achieves increased lead quality and reduced email bounce rates with Global Database

DHL - Customer Case Study

DHL, the global logistics division of Deutsche Post DHL Group, needed valid, up-to-date contact intelligence to reduce high email bounce-back rates. To solve this, DHL purchased access to the Singapore database from Global Database to get more complete and reliable company and contact details for its marketing outreach.

Global Database delivered authoritative, continuously refreshed data using web crawling, manual validation by a 100+ person in-house team, and 30-day email verification cycles. Global Database reports deliverability of 85–95% and overall data accuracy of about 93%, which gave DHL higher-quality leads, fewer bounces and a steady stream of new profiles to support improved conversion rates.

DHL

Marianne Penaranda Abanilla

Research and Planinng Executive