Case Study: Twilio achieves faster, lower-cost scaling of complex email campaigns with Gliffy

Twilio - Customer Case Study

Twilio, a cloud communications company, faced the challenge of turning a large, diverse inbound funnel into coherent customer journeys. Developers sign up for everything from experiments to enterprise integrations, so marketing needed cross-team collaboration to build scalable nurture campaigns that support self-service and engage sales at the right time — all while presenting a single, clear customer journey to management.

Twilio adopted Gliffy’s Enterprise plan to document and iterate campaign strategies, prototype email nurture flows, and collect stakeholder feedback in one place, backed by SSO, security, and user management. As a result, teams now map entire growth experiments, scale concurrent campaigns, get faster approval cycles, and launch growth campaigns more quickly and at lower cost while better managing complexity.

Twilio

Tony Mataya

Growth Operations Manager