Case Study: Leading Insurance Company achieves $1.4M+ in incremental premiums and 455% conversion lift with Glia

Leading Insurance Company Drives Online Direct Sales with Glia

Insurance Company, a multi‑billion dollar financial holding company, faced declining online sales conversion and application throughput as visitors abandoned a new online life insurance application. They selected Glia to deliver an assisted digital experience — deploying Glia’s system of engagement (including Live Observation, CoBrowsing, chat and voice) to keep customers engaged through the quote and application process.

Glia was implemented and fully operational within two weeks; when agents used Glia’s Live Observation, CoBrowsing and communication channels, conversion rose 455% (from under 5% for self‑serve to over 25% with Glia), generating more than $1.4M in incremental policy premiums in the first year (16.5% of online business) and a CSAT of 4.9/5 versus 3.5/5 for self‑serve. Glia’s success prompted the Insurance Company to expand the platform across multiple use cases and lines of business.