Case Study: YP Tech achieves 44% increase in candidate awareness and 20% more inbound applicants with Glassdoor Display Ads and Enhanced Profiles

YP Tech Drives Brand & Candidate Awareness with Glassdoor Display Ads

YP Tech, the Greater Los Angeles–based technology center of YP with more than 500 employees working in Ruby, Hadoop and Java, faced recruiting challenges: they needed to build awareness of their tech vertical, drive traffic to an enhanced employer profile, and find qualified candidates for hard-to-fill roles.

Using Glassdoor display advertising, targeted job ads and an enhanced employer profile to showcase photos, benefits and culture, YP Tech saw strong results in under three months: a 44% increase in candidate awareness, 66,000 impressions, a 20% increase in inbound applicants for hard-to-fill roles, and a reported “100% improvement in all reputation categories.”

YP

Melissa Hooven

Executive Director of Talent Acquisition