Case Study: WeddingWire achieves a 417% increase in job-seeker awareness and hires 6 software engineers in 6 months with Glassdoor

WeddingWire Increases Job Seeker Awareness by 417% & Hires 6 Software Engineers in 6 Months

WeddingWire, a rapidly growing wedding and events marketplace with 260 employees that helps users search, compare and book over 100,000 reviewed vendors, needed to hire software developers in a highly competitive market while building a steady pipeline of qualified candidates and reducing reliance on external agencies.

Using targeted Job Ads and an Enhanced Glassdoor profile to showcase company news and positive reviews and to run ads on competitor pages, WeddingWire drove a 417% year‑over‑year increase in awareness (monthly views up from 798 to 4,131), tripled qualified candidates (from about one qualified candidate every two months to three per month), and achieved six software engineer hires in six months — including their first outside hire not placed by an agency.

WeddingWire

Kelsey McCleary

Recruiter, WeddingWire