Case Study: TRW Automotive achieves 50% faster time-to-hire and 44% higher candidate awareness with Glassdoor

TRW Automotive Drives Candidate & Global Brand Awareness with Glassdoor Display Ads

TRW Automotive, headquartered in Livonia, Michigan, is a global leader in automotive safety and a major supplier to OEMs and aftermarkets. The company struggled to attract quality applicants who were a good cultural fit, position its employer brand globally, and fill hard-to-hire engineering roles in a competitive market.

By using Glassdoor Job Ads, an Enhanced Profile (photos, benefits, culture insights), and targeted display advertising, TRW boosted its employer presence and reached the right candidates. In under six months the company filled four hard-to-fill engineering positions, cut time-to-hire by 50%, increased candidate awareness by 44% (profile traffic), and achieved a 100% improvement across reputation categories.

TRW Automotive

Pamela Hoye

Talent Acquisition Manager