Case Study: Trupanion achieves stronger DEI candidate engagement with Glassdoor

Trupanion increases underrepresented applicants by 14% with Glassdoor

Trupanion, a pet medical insurance company, faced the challenge of showcasing its employer brand and commitment to diversity, equity, and inclusion (DEI) to a global, hybrid workforce. Candidates were frequently curious about the company's DEI initiatives, and Trupanion needed an effective way to communicate these efforts externally. They turned to Glassdoor and its profile features to address this.

Using Glassdoor's Employer Branding Hub, Trupanion highlighted its internal DEI programs and pay transparency by populating the dedicated DEI sections and publishing salaries for all roles. This solution allowed the company to visually amplify its employer brand. As a result, Glassdoor helped Trupanion achieve a 14% increase in applicants from underrepresented groups and a 16% rise in female applicants following the profile updates.

Trupanion