Case Study: SugarCRM increases candidate awareness by 91% and hires key talent in 6 months with Glassdoor

SugarCRM - Customer Case Study

SugarCRM, a leading CRM software company that helps businesses deliver highly personalized customer experiences, needed to raise its employer brand and stand out in a competitive market to attract more and better candidates. The company sought greater candidate visibility for hard-to-fill roles while communicating its culture and benefits to job seekers.

By partnering with Glassdoor and using targeted Job Ads, an Enhanced Profile with photos, videos and updates, and targeted display advertising, SugarCRM increased candidate awareness by 91% and made 10 hires in six months — including a Senior Director of Sales, Director of Global Channel Marketing, and a Senior Software Engineer. The campaign also helped job seekers find open roles, prepare for interviews, and learn about SugarCRM’s culture and benefits.

SugarCRM

Carrie Wozadlo

Manager Talent Acquisition Programs