Case Study: St. Dominic's Hospital achieves a 98% lower cost-per-hire with Glassdoor

St. Dominic’s Hospital Achieves a 98% Lower Cost-Per-Hire

St. Dominic’s Hospital, a 535‑bed tertiary care center in Jackson, Mississippi with roughly 3,000 nurses and caregivers and 500 physicians, struggled with a “post‑and‑pray” recruiting approach that wasn’t attracting qualified candidates or expanding social reach. They needed to fill roles with specific educational requirements, recruit top talent on a limited budget, and improve social media outreach.

By using Glassdoor job ads and an enhanced employer profile—targeting both entry‑level and professional candidates, reaching people visiting competitors’ pages, integrating social channels, and using reporting to screen by education—St. Dominic’s made four key hires in five months (including one director), cut cost‑per‑hire by 98% (from about $35,000 to $478.50), and grew qualified applicants fourfold (20 in 2012 to 103 in 2013, with 15% sourced from Facebook).

St.Dominic's

Stacie Novosel

Director, Human Resources, St. Dominic’s Hospital