Case Study: Spiceworks achieves 4X candidate awareness and 33% of hires sourced with Glassdoor

Spiceworks - Customer Case Study

Spiceworks, a professional network used by millions of IT professionals to discover, buy and manage more than $650 billion in technology annually, needed to promote open roles to higher‑quality candidates, showcase its culture to prospective employees, and build overall employer brand awareness.

By enhancing its Glassdoor presence—adding job listings, photos, videos and company updates—and running targeted Job and Display Ads for Sales and Engineering, Spiceworks made it easier for job seekers to learn about its culture, prepare for interviews and apply. The campaign drove a 4x year‑over‑year increase in candidate awareness (Glassdoor profile traffic), a 20% lift in Glassdoor-to-career-site traffic and resulted in 33% of hires being sourced through Glassdoor from online paid channels.

Spiceworks

Jennifer Slaski

Executive Director, Marketing & Communications