Case Study: ServiceMaster achieves $17 cost-per-hire and 2X more qualified applicants for seasonal hires with Glassdoor

ServiceMaster Recruits Seasonal Workers at a Low Cost-Per-Hire of $17

ServiceMaster, the parent company of seven brands including Terminix, TruGreen and Merry Maids, needed to recruit seasonal workers for physically strenuous roles while fighting negative reviews and keeping hiring costs low. The company faced the twin challenges of attracting qualified seasonal candidates and managing employer reputation across multiple brands.

Using targeted job ads and an enhanced Glassdoor profile to set clear job expectations, showcase culture, and encourage employee reviews, ServiceMaster doubled the number of qualified applicants (receiving thousands of applications), maintained effective recruiting strategies across all seven brands, and achieved a $17 cost-per-hire—helping produce better-informed hires and reducing unwanted attrition.

ServiceMaster

Andrea Hough

VP of Talent Acquisition, ServiceMaster