Case Study: Railinc achieves 6X higher candidate traffic than LinkedIn with Glassdoor

Railinc Receives 6X Higher Traffic on Glassdoor than LinkedIn

Railinc is a data, IT, and information services company supporting the North American freight rail system with about 290 employees and a three-person HR team that reviews hundreds of resumes each month. Faced with the need to boost employee engagement, raise employer brand awareness, and extend company messaging across social channels, Railinc sought a platform that would reach candidates where they research employers.

Using Glassdoor job ads and an enhanced employer profile to attract targeted candidates, surface real-time traffic and demographic data, and showcase company culture, Railinc saw measurable gains: 66 hires in 12 months (about five per month), 6× more page views on Glassdoor than LinkedIn (15,178 vs. 2,359), and an 83% year‑over‑year traffic increase, significantly improving brand awareness and candidate engagement.

Railinc

Patrick O’Neill

Director of Corporate Communications, Railinc