Case Study: Mercy achieves 4X traffic and 20% lower cost-per-hire with Glassdoor

Mercy Sees a 4X Boost in Traffic and Lowers Cost-Per-Hire by 20%

Mercy, the sixth largest Catholic health care system in the U.S., operates 32 hospitals, 300 outpatient locations and 39,000 employees, serving more than 3 million people annually. Facing high‑demand, low‑supply roles, Mercy struggled to fill critical positions quickly and needed to reduce recruitment costs.

By partnering with Glassdoor and using targeted job ads plus an enhanced employer profile to boost brand awareness and capture real‑time candidate data, Mercy attracted more diverse, qualified applicants. In nine months Mercy saw a 4X increase in traffic (page views rose from 648 to 47,465), became #1 versus competitors, shortened time‑to‑hire by seven days (48 → 41) and lowered cost‑per‑hire by 20%.

Mercy

Scott Sell

Vice President of Talent Selection & Executive Recruitment