Case Study: Intuit achieves 6X employee engagement with Glassdoor

Intuit boosts employee engagement 6X with Glassdoor

Intuit, a global financial platform and maker of TurboTax and QuickBooks, faced challenges in boosting employee engagement and supporting its employer branding efforts during a period of uncertainty and the COVID-19 pandemic. To address declining employee satisfaction and appeal to top talent, the company turned to Glassdoor and its Employer Center tools to better understand employee sentiment.

Using Glassdoor, Intuit enhanced its profile with compelling content and leveraged reviews and analytics to monitor trends and make informed decisions in real-time. This solution from Glassdoor led to a significant 6X increase in employee engagement within six months and an 81% rise in candidate awareness based on pageviews. Furthermore, Intuit's internal data showed that 7 in 10 hires check Glassdoor before accepting an offer, confirming the platform's critical role in their recruitment strategy.

Intuit