Case Study: Informatica achieves a $3,100 cost-per-hire and 91% profile exposure increase with Glassdoor

Informatica Improves Cost per Hire and Becomes a Destination Employer through Glassdoor

Informatica, a leading enterprise data integration software company with over 2,600 employees, faced competitive Silicon Valley hiring for technical roles and sought to lower an average cost-per-hire of $10–15K while positioning itself as a destination employer.

Partnering with Glassdoor to build a branded profile and advertise 100+ roles, Informatica showcased its culture and perks to target talent; the initiative drove six hires in hard-to-fill technical positions, cut cost per hire to $3,100, increased Glassdoor profile visits by 91%, and helped 75% of incoming graduates confirm their decision to join.

Informatica

Cindy Cloud

Head of Social Media Recruitment & Employment Branding, Informatica