Case Study: Hunter Industries achieves 350% boost in employer awareness and 3X more career traffic with Glassdoor

Hunter Industries - Customer Case Study

Hunter Industries is a family-owned global manufacturer that delivers irrigation, outdoor lighting and custom manufacturing solutions. Facing the need to attract higher-quality candidates, better showcase company culture and build its employer brand, Hunter sought ways to increase awareness and drive more traffic to its careers presence.

By launching an enhanced Glassdoor profile—featuring current job listings, company photos and videos, and regular updates—alongside targeted Job Ads, Hunter raised its employer visibility and engagement. The profile generated 3× more traffic than Hunter’s LinkedIn Careers page (Jan–June 2015), drove 75% more traffic than the industry average, and delivered a 350% increase in awareness while helping job seekers learn about culture, prepare for interviews and apply to open roles.

Hunter Industries

Scotty Oliver

Manager, Global Talent Acquisition & Talent Development