Case Study: HubSpot achieves 75% increase in candidate awareness and improved employer ratings with Glassdoor

HubSpot - Customer Case Study

HubSpot, a global inbound marketing and sales software company known for its viral Culture Code, faced the challenge of showcasing its culture to prospective employees, increasing brand awareness, attracting high-quality candidates, and scaling recruiting across four international offices while maintaining a high hiring bar during rapid growth.

HubSpot built an enhanced Glassdoor profile—with up-to-date job listings, company photos and videos, and regular updates—to give candidates an accurate view of life at the company and help them prepare for interviews. The effort drove a 75% increase in candidate awareness (measured by profile traffic), a 10% rise in overall company rating, and a 17% improvement in compensation & benefits ratings, reflecting stronger employer-brand management and continued investment in people and programs.

HubSpot