Case Study: Forrester achieves 325% increase in candidate awareness with Glassdoor

Forrester - Customer Case Study

Forrester, a leading global research and advisory firm, needed to showcase its distinctive culture and attract talent who could challenge thinking and lead change. The company faced three challenges: educating prospects about #ForresterLife, telling its story through authentic employee voices, and filling hard-to-recruit roles with the right candidates.

By partnering with Glassdoor, Forrester built an enhanced profile with snackable, shareable multimedia content and targeted job ads for difficult-to-fill positions. The initiative made Glassdoor a core recruiting channel—91% of hires used Glassdoor—driving a 24% increase in overall ratings and a 325% increase in candidate awareness (Oct ’12–May ’16), while empowering employees to authentically attract future colleagues.

Forrester

Else Ross

Employee Experience Specialist