Case Study: FinancialForce achieves 74% increase in candidate awareness and sources 54% of applicants with Glassdoor display ads

FinancialForce.com Drives Candidate and Brand Awareness with Display Ads on Glassdoor

FinancialForce.com, a leading cloud ERP provider on the Salesforce1 Platform, needed to differentiate its employer brand from larger competitors, drive candidate awareness of its strong Glassdoor ratings, and recruit hard-to-fill sales and engineering roles in the competitive Bay Area market.

By running targeted display ads on Glassdoor, FinancialForce boosted candidate awareness by 74% in six months (reflected in Glassdoor profile traffic), attracted priority hires such as account executives and inside sales reps, and sourced 54% of all applicants from Glassdoor; reputation scores improved 100% across all categories.

FinancialForce

Bev Daly

Director of HR