Case Study: Expedia achieves 51% increase in candidate awareness with Glassdoor

Expedia - Customer Case Study

Expedia, Inc., one of the world’s largest travel companies with brands like Expedia, Hotels.com and Hotwire operating across 150+ booking sites in 70+ countries and 35 languages, needed to build employer brand awareness, attract qualified candidates for hard-to-fill technical roles, and better inform applicants about career opportunities and benefits.

By using Glassdoor’s enhanced company profile—showing current openings, photos, videos and timely company updates—Expedia presented an accurate view of its culture and helped job seekers learn about benefits, apply directly and prepare for interviews. The program drove measurable results: 13 technical hires, a 51% increase in candidate awareness and a cost-per-hire of $1,700.

Expedia

Lisa Russell

Senior Director of Talent Acquisition