Case Study: Esurance achieves 19 critical corporate hires at a $500 cost-per-hire with Glassdoor

Esurance Makes 19 Critical Corporate Hires at a $500 Cost-Per-Hire

Esurance, a member of the Allstate family offering online and phone car, homeowners, motorcycle and renters insurance, is a fast-growing, tech-driven employer with more than 3,000 associates across 17 offices. They needed to fill numerous corporate and director-level roles but struggled with a high-volume yet low-quality applicant pipeline and limited brand awareness among candidates.

Using Glassdoor Job Ads to target ideal candidates across the site, competitor profiles, mobile and email, and an Enhanced Profile to showcase their employer brand, Esurance doubled profile content and became Glassdoor’s #1 source of candidate traffic. In just over six months they sourced 19 hires at a $500 cost-per-hire, improved one-click applications, and gave candidates better insight into company culture.

Esurance

Andrew LaGreca

Manager of Talent, Acquisition Operations