Case Study: Equans boosts employer brand and applications with Glassdoor

EQUANS boosts apply starts 49% with Glassdoor

Equans UK, a major technical services and energy solutions company, faced intense competition for talent in engineering and construction and sought to improve retention and attract more diverse candidates, particularly women in STEM. To strengthen its employer brand, the company partnered with Glassdoor, utilizing its Employer Branding Hub and Employer Branding Ads.

Glassdoor helped Equans showcase its culture and career opportunities through enhanced profile content and targeted advertising campaigns. This collaboration led to significant measurable impacts, including an 84% increase in unique visitors, a 49% rise in apply starts, and an additional 2 million views from target audiences. Glassdoor also facilitated greater employee engagement, yielding more reviews and a higher company rating.

EQUANS