Case Study: Enterprise Rent-A-Car achieves 1,137 hires in 2 years with Glassdoor

Enterprise Rent-A-Car Makes 1,137 Hires in 2 Years

Enterprise Rent-A-Car, the largest college recruiter in the U.S. that hires more than 8,000 recent graduates annually, needed to recruit college grads for its Entry‑Level Management Training Program, increase the number of qualified candidates and raise awareness across all channels.

Using Glassdoor job ads, an enhanced employer profile (social integration, culture, benefits and awards) and targeted display ads to recent grads in key metro areas, Enterprise made 1,137 Glassdoor hires in two years (846 management trainees + 291 other hires), made Glassdoor its #1 recruiting channel, achieved 128% higher awareness versus competitors, saw a 22% higher conversion rate than other channels and averaged 85,000 page views per month.

Enterprise

Marie Artim

Vice President, Talent Acquisition, Enterprise Rent-A-Car