Case Study: Edelman achieves 4X higher candidate engagement with Glassdoor

Edelman Achieves 4X Higher Candidate Engagement vs. Competitors on Glassdoor

Edelman, the world’s largest public relations firm with 67 offices and 4,800 employees, needed to raise awareness of open roles among the right candidates, promote a positive employer brand, and better engage its target audience in a competitive talent market.

By using Glassdoor Job Ads to target candidates by location and title and an Enhanced Profile to share employee-driven content and insights, Edelman broadened its recruiting message and influenced job seekers during decision-making. The campaign drove a 2X increase in job-posting click-throughs, 3X greater profile exposure and 4X (400%) higher candidate engagement on Glassdoor versus competitors.

Edelman

Julie Biber

EVP Edelman’s U.S. Recruitment Team, Edelman