Case Study: Credit Karma achieves a 93% increase in candidate awareness and hires across departments with Glassdoor

Credit Karma - Customer Case Study

Credit Karma, a financial analytics and research company serving over 45 million members and with about 350 employees (Oct 2015), needed to raise employer brand awareness and attract qualified candidates across departments in a competitive hiring market.

By using Glassdoor Job Ads, an Enhanced Profile, and a Homepage Highlight to promote its authentic employer brand, Credit Karma generated 14 sourced hires, 39 on-site interviews and a 93% increase in candidate awareness—driven largely by traffic from job ads and the homepage feature.

Credit Karma

Ragini Parmar

VP of Talent Operations