Case Study: Cigna attracts qualified candidates and increases reviews and traffic with Glassdoor

Cigna Attracts Qualified Candidates While Increasing Reviews and Ratings

Cigna, a global health services and insurance company with 35,000 employees and over 75 million customer relationships, needed to attract qualified candidates for open roles, improve employee reviews and ratings, and raise brand awareness. Facing competitive hiring markets, they sought a way to reach targeted job seekers and strengthen their employer reputation.

By using Glassdoor Job Ads to increase visibility and draw candidates from competitors, plus an Enhanced Profile to showcase culture, benefits and engage with reviews, Cigna filled four roles in four months (three customer service and one HR consultant). The program generated 1,500+ pieces of user-generated content, drove a 65% year‑over‑year traffic increase, a 20% rise in reviews and ratings, and achieved the top traffic position against primary competitors.

Cigna

Lori Koval

Talent Acquisition